The situation. A UK steel stockholder carries sections, plate, tube and bar, with cutting, drilling and next-day delivery. Most orders came from the same forty accounts, and the sales team spent its days on the phone to people who already buy.

Who we wrote to. Structural and general fabricators, agricultural building erectors, groundworks and civil contractors, shopfitters, and the maintenance departments of manufacturers, all limited companies, all within the stockholder's delivery network.

What went out. A short first email about cut-to-size and next-day delivery, a follow-up four days later with the stockholder's price-list request link, and a final note at day nine. Every reply read and passed on the same day.

What it is designed to produce:

1,850businesses contacted over two weeks

214replies (an 11.6% reply rate)

39quote requests

12new trade accounts opened within six weeks

How it works

Nothing sends until the buyer list and the words are right.

You approve both. We then send steadily, read every response and hand over the replies that deserve a conversation.

One

We agree who your buyers are.

Business type, size, region and the role that signs off.

Two

We build the list and write the emails.

You approve both before anything sends.

Three

We send, read and file.

Messages go one at a time from your mailbox, and every reply is read and filed.

Four

You receive the warm replies.

They arrive as they land, with a monthly report showing sent, bounced, replied, interested and meetings booked.

Next step

Tell us what you sell, and who to.

We will come back with who we would write to and what the first month would look like.

Tell us what you sell Free five-point website check