Example campaigns

What a campaign could look like for you.

The market, message and handover change with the business. The controlled process stays the same.

Example

Situation: Good products, known locally, few new accounts from outside the area.
Who we would write to: Limited-company contractors and installers in the regions the supplier can deliver to, addressed to the owner or buyer.
The sequence: A short first email on one clear reason to switch, such as stock, delivery or account terms, a follow-up with a useful price or availability note, and a final short check-in.
What the client receives: Approved list and emails in week one; replies from week two sorted into "send a price list", "call me" and "not now"; a monthly report.

Example

Situation: Relies on referrals and wants a steady flow of new managed-service clients.
Who we would write to: Companies of a set size in reachable towns, addressed to the managing director or office manager.
The sequence: An opening email on one common pain, such as downtime, backups or cyber insurance questions, a follow-up offering a short health check, and a last note.
What the client receives: A qualified list, emails in the firm's own voice, replies filed daily, and health-check requests handed over with the contact's details.

Example

Situation: Capacity to spare and a product that suits other businesses.
Who we would write to: Distributors, wholesalers and larger end users across the UK by business type.
The sequence: An introduction with one specific product fact, a follow-up offering samples or a spec sheet, and a closing note.
What the client receives: A buyer list by category, sample and spec requests passed on the day they arrive, and a summary of which buyer types replied best.

Example

Situation: Accountants, surveyors or consultants wanting better-fit clients rather than more of the same.
Who we would write to: Limited companies in a chosen sector and size band, addressed to the owner or finance lead.
The sequence: An email on one timely issue the firm solves well, a follow-up with a short useful insight, and a final offer of a no-obligation call.
What the client receives: Approved copy, meeting requests handed over, and monthly notes on which messages earned replies.

Next step

We will come back with who we would write to and what the first month would look like.